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African StudiesISBN : 9789785431148
As there are different races and people in the world, so there are different cultures and meaning that cultural diversity is inevitable. Through human contact and association cultures meet. In such meetings every individual and culture projects itself as w orthy, and should be held in high esteem. In today's world it is not encouraging to be ethnocentric - always taking action or inactions that crystallize and project a feeling of one's own culture or racial superiority. Such attitude obstructs meaningful interaction, human relations, tolerance and co-operation. Conversely, the skill and ability to tolerate and communicate effectively with people from diverse cultures is a social activity which begins from thought to behaviour, in both spoken and non-spoke n versions. The book contains 19 essays, structured into five parts.
